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City mobility news16 April 2024· Strasbourg

MOBY Launches European Parliament Bike Scheme in Strasbourg

Following corporate scheme wins with daa and Sport Ireland, MOBY expands its private bike-share model — bringing shared bikes to the European Parliament in Strasbourg.

MOBY private bike share fleet at a corporate campus

In a move towards promoting sustainability and enhancing employee well-being, two prominent organisations — the daa (Dublin Airport Authority) and Sport Ireland — have joined forces with MOBY to introduce private bike share fleets for their staff. This exciting collaboration comes on the heels of two successful public tender wins, marking a significant step towards redefining corporate commuting norms.

Embracing a Greener Future

The decision to implement private bike share fleets underscores a growing trend among progressive companies to invest in active travel options within the workplace. Studies reveal that an overwhelming 80% of employees express a desire for greener and more sustainable commuting alternatives. Recognising this demand, the daa and Sport Ireland have taken proactive steps to align with their employees' values and contribute to a greener future.

Promoting Employee Health and Well-being

The benefits of embracing active commuting extend beyond environmental sustainability. Employees who opt for cycling as their mode of transportation often experience improved physical fitness, heightened morale and fewer sick days. By facilitating access to private bike share fleets, both organisations are promoting healthier lifestyles among their workforce and fostering a culture of well-being and vitality.

Reinforcing Corporate Values

The introduction of corporate bike schemes allows companies to reinforce their commitment to sustainability and corporate social responsibility. By providing employees with eco-friendly commuting options, organisations can strengthen their employer brand, attract top talent and align with Environmental, Social, and Governance (ESG) principles.

A Holistic Approach to Cost Management

In addition to the environmental and health benefits, corporate bike schemes offer a practical solution for cost management. By utilising pedal and electric bikes for inter-office commutes and meetings, companies can significantly reduce transportation expenses. This strategic approach not only contributes to bottom-line savings but also demonstrates a commitment to efficient resource utilisation.

Join the Movement

The partnership between the daa, Sport Ireland and MOBY exemplifies a shared vision for a more sustainable and employee-centric workplace. As organisations worldwide seek innovative ways to address environmental challenges and prioritise employee well-being, private bike share fleets emerge as a compelling solution.

Originally published on mobybikes.com: View original

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